On World No Tobacco Day, which is celebrated on May 31st, the Human Resources team in Latvia sent out a newsletter, to raise awareness about the environmental impact of the entire tobacco cycle, from its cultivation, production, and distribution to the toxic waste it generates. While most smokers take multiple attempts to quit for good, learning from slips and relapses can get them closer to becoming smokefree. Employees were encouraged to take up the challenge of going one-week without tobacco.